About Me

creating a effective catalog to increase merchandise sales

I have been making handmade candles, wreaths and floral arrangements for about five years. I have done well with my online sales, but wanted to make it easier for my brick and mortar customers to shop through my inventory of creations. I started looking into having a catalog made that would include many of the things that I make and information about custom orders. After working on my catalog with a printing service, I found out that there is a lot more that goes into creating a catalog than I had thought. I created a blog to assist others in creating a effective catalog to increase merchandise sales.

2 Popular Types Of Printing and Advantages of Each

Posted on November 23, 2020

Printed texts were believed to have originated in China. However, these texts weren't easily reproduced. In 1450, Johannes Gutenberg changed the ability to reproduce text with his inventions called the Gutenberg press. The invention of this printing press changed the world. The printing press enabled people to make numerous copies of documents, which meant they could more easily disseminate information. Since then, various ways of duplicating printed text have emerged. Today, two of the most popular types of printing include offset printing and digital printing. [Read More]

How Fufillment Services Can Help Your Printing Business

Posted on September 22, 2020

If you run or own a business that prints business cards, paperwork, signs, or even stickers for your clients, then a fulfillment service may be right for you. These services can be more efficient in terms of supplying orders and saving you time and in some cases, you may be able to reduce operating costs. Efficiency Fulfillment centers and services revolve their work around processing and shipping orders. Your printing service, meanwhile, has to manage the entire supply chain, from planning to customer outreach to returns plus the printing itself. [Read More]

The Artistry of Custom Label Printing for Delivery and Takeout Orders

Posted on May 27, 2020

Restaurant entrepreneurs understand the necessity of continually marketing and branding their businesses. Numerous proprietors spend significantly on advertising and might think they're covering every possible promotional angle. However, failure to label takeout/delivery packaging properly may lead to missing out on a brilliant marketing opportunity. Takeout orders go places. Merely using a brown paper or a cardboard takeout box delivers function, but missing out massively on promotional value. Takeout/delivery packaging ould benefit immensely from promotional labeling. [Read More]

Printed Materials That Will Help You Succeed at a Trade Show

Posted on February 20, 2020

Brochures, coupons for discounted products or promotions, customer acquisition forms, and product signage are some items that you may need beyond a trade show booth. When participating in a trade show, you are going to be providing demonstrations, greeting new faces, or answering questions. Having materials on hand that will provide your targeted audience with information about your business can be a valuable tool that will help your trade show participation be a success. [Read More]