About Me

creating a effective catalog to increase merchandise sales

I have been making handmade candles, wreaths and floral arrangements for about five years. I have done well with my online sales, but wanted to make it easier for my brick and mortar customers to shop through my inventory of creations. I started looking into having a catalog made that would include many of the things that I make and information about custom orders. After working on my catalog with a printing service, I found out that there is a lot more that goes into creating a catalog than I had thought. I created a blog to assist others in creating a effective catalog to increase merchandise sales.

5 Ways For A Small Business To Stretch Your Printing Budget

Posted on December 29, 2015

While small businesses may have a smaller advertising budget than their larger competitors, as a business owner you understand the importance of investing in quality advertising materials. Part of your advertising budget will most likely go towards printing flyers, signs, and cards throughout the year. If you want to stretch your budget while getting the highest quality of print materials, it is important that you follow these five pieces of advice. [Read More]

5 Ways Plastic Printed Gift Cards Can Help Grow Your Business

Posted on October 12, 2015

As the holiday season quickly approaches, most people will be out shopping for the perfect gift. If they cannot find the perfect gift, they often turn to the next best thing: gift cards. If you own a business and you are not offering plastic printed gift cards, you may be leaving your part of the $100 billion dollars that is spent on gift cards each year lying on the table. Along with the upfront card sales, there are several other advantages gift cards can offer. [Read More]

Hang Tags For Your Clothing Line: 3 Tag Types That Customers Can Reuse

Posted on August 27, 2015

When designing custom tags for your clothing line, you could stick to the typical tag that displays your logo and the suggested retail price of the item. While these basic tags serve their purpose, they quickly end up in the trash once they are taken off the clothing after purchase. Customers may even love the design of the tag you painstakingly created to catch and dazzle their eyes, but they may feel silly saving a clothing tag that has no further use. [Read More]

5 Ways To Make Your Rack Cards More Interactive

Posted on July 10, 2015

Restaurants, tourist attractions, and rest stops utilize rack cards to showcase local businesses and attractions. These cards are great for creating awareness of your business, but you can easily take things one step further. Instead of just printing out a traditional rack card, there are five different features you can place on the card to make them more interactive. These features will make it more enticing for visitors to grab your card and keep it. [Read More]